Tag Archives: visibility

The Revenues of the Open Access Article Publication Market Lag Behind its Output, Despite Growth

Author: Pablo Markin
Published Online: 2017-11-12
URL: http://openscience.com/the-revenue-performance-of-the-open-access-article-publication-market-lags-behind-its-output-despite-growth/

Latest reports show that the Open Access journal-level publication market has ample room for development, as Open Access journals’ revenues are yet to match the rates of their articles published, as the global Open Access market begins to mature and demonstrates superior publication-level visibility performance.


As recent projections peg the value of the global Open Access market to reach over half a billion USD in 2018, should its growth dynamics be maintained, empirical data, nevertheless, indicate that, whereas Open Access articles have constituted 20% of all those published in the year 2016, the contribution of Open Access publications to journal industry revenues has ranged between 4% and 9% in the same period. At the same time, since these figures only refer to Gold Open Access publications, it can be surmised that Green and hybrid Open Access journals are likely to demonstrate higher revenue performance levels than their Gold Open Access counterparts. Even though these findings can be interpreted as indicating the slow pace of the global Open Access market maturation, given that the Budapest Open Access Initiative has been inaugurated in 2002, its continued growth, such as that of 21% between 2015 and 2016, also demonstrates the vitality of this publication market’s sector.

While arguments against Open Access as a publication model continue to cite the importance of journal impact factors for scientific authors, as far as their decisions about publication venues are concerned, the system-wide cost-cutting impact of either opting for or converting into Open Access on the level of individual journals can hardly be disputed. In some cases, traditional scientific journals continue to charge authors anachronistic page fees, such as 110 USD per page, long after the digital access to the toll-protected publications has become widespread. In comparison, article processing charges (APCs) that some Open Access journals levy represent a lumpsum payment that can be likely lower than total per-page charges of conventional journals which scientific authors may not necessarily have sufficient fund to pay, especially since, unlike Open Access APCs, academic institutions do not have a cost-cutting-related rationale to subsidize these.

By Pablo Markin

The full-length original blog article and additional resources can be found at OpenScience blog.

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Wikipedia Referencing Significantly Augments the Diffusion of Open Access Articles as Recent Findings Show

Author: Pablo Markin
Published Online: 2017-11-04
URL: http://openscience.com/wikipedia-referencing-significantly-augments-the-diffusion-of-open-access-articles-as-recent-findings-show/

As a Chinese university questions the validity of traditional impact factor metrics, Teplitsky, Lu and Duede’s 2017 study argues that Wikipedia is more likely to promote the visibility of Open Access articles, than that of paywall-protected ones, regardless of the journal impact factor.


Though the emergence of Open Access journals has put into question the importance of impact factors that journals have, as the influence of freely accessible scientific articles may also be measured by alternative, article-level metrics, efforts to give credence to alternative impact metrics remain relatively marginal. At the same time, a recent announcement of Zhejiang University, Hangzhou, China, that it will be giving articles published on social media platforms and newspapers the same importance as is granted to peer-reviewed scientific publications has caused a stir both in China and around the world, as it can portent a change in funding, evaluation and promotion priorities at academic institutions.

While this tentative policy shift takes into account differences between various social media platforms, requires that the articles be original and established quantitative criteria for digital platform visibility, the discussion it has sparked also highlights the need for out-of-the-box thinking about the validity of traditional peer review procedures and journal-level impact factors that Open Access journals have been readier to experiment with than their paywall-based counterparts. Even though the full implications and eventual effect of this move remain unclear, it also shows that strengthening or the existence of links between layman-oriented digital platforms, such as Wikipedia, and scientific communities is insufficiently addressed by traditional impact metrics.

By Pablo Markin

The full-length original blog article and additional resources can be found at OpenScience blog.

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De Guyter Webinar: Journal Transition from Subscription Model to Open Access


Join DE GRUYTER webinar on:


WHEN: 25. OCTOBER, 13.00 CET
WHERE? Follow the link.


Serial crisis, sky-rocketing subscription prices as well as more and more widespread and powerful OA mandates have pushed many publishers to rethink the finance of publishing the journals. Considering a switch calls out numerous challenges but it is a path more and more travelled – and importantly so an economically – sustainable and one with long-term benefits – not only for readers, but also for authors and yes! the journal owners, too.
In 2014 De Gruyter converted 14 journals to OA – this webinar looks at overarching strategies for journal transition from subs to OA – including current OA publishing landscape and single factors (like managing submissions, citations and funding) that play a role during the process.  Is it worth it? Who will foot the bill? What to expect? And how to bring the EAB on board? The introductory one-hour webinar is built around three sections to allow participants to work out the flipping strategy for their publication and to timely and reasonably plan  the change.


  • Editors of subscription journals
  • Journal Editors
  • Managing Editors


PART ONE: OA is the new black. Why many traditional journals take the plunge into OA?

  • OA Journals – Key Facts and Figures
  • Open Access options (differences between Green, Gold, and Platinum)
  • Why transform  journals from subscription to OA?
  • Funding Opportunities – mandates from major organizations (Author-pays and other options, Institutional Membership, Knowledge Unlatched)
  • Transformation by De Gruyter

PART TWO: Managing Change –  People. Finance. Workflows.

  • Author-Pays model  – how to learn to embrace it?
  • Communicating Change  – How the decision to transform the journal will influence key people –  EAB, authors base, reviewers
  • Authors’ support – paying and non-paying authors; waivers, APCs, transition times.
  • Business model – different approaches
  • Open Access – Three years on. What changed and what? The small triumphs and the challenges remaining.

PART THREE – No more chasing the subscription deals. It is now the new authors you’re after.

  • Boosting visibility and discoverability of contents
  • The need for a good journal/article ranking in Google
  • E-mailings. The difference between opt-in email and opt-out campaign – and why you should use both?
  • How to use science press rooms? Focus on articles PR.
  • OA conferences? Is it worth the hassle?


Beata Socha – Product Manager, Open Access, DE GRUYTER
Agnieszka Bednarczyk-Drąg –Editorial Coordinator, Open Access, DE GRUYTER
Maria Hrynkiewicz – Senior Marketing Manager, Open Access, DE GRUYTER

Amid Knowledge Access Concerns, the Switch of German Universities and Institutes to Open Access Can Bring Visibility

Author: Pablo Markin
Published Online: 2017-09-20
URL: http://openscience.com/amid-knowledge-access-concerns-the-switch-of-german-universities-and-institutes-to-open-access-can-bring-visibility/

Though concerted university-level transitions to Open Access can raise competitiveness concerns, such as in Germany, ranking systems and downloading statistics indicate that Open Access can raise the international visibility of academic institutions.


While the negotiations between German universities and Elsevier, as one of the largest publishers, over journal subscription charges appear to be stalled, according to David Matthews’ communication with Dr. Martin Köhler, a lawyer involved in these negotiations, for the Times Higher Education, interlibrary article loans, rather than illegal downloading, e.g., from Sci-Hub, can represent a viable alternative to prolongating the existing contracts between this publisher and German academic institutions. […]

Though severing subscription contracts with large journal publishers may raise concerns about the long-term competitiveness of German universities and institutes, as Elsevier has done, recent research results, as the 2017 presentation of Mikael Laakso from the University of Jyväskylä shows, on the impact of Open Access on academic organizations suggest that Open Access can significantly boost research discoverability. Furthermore, in 2016 Teplitskiy, Lu and Duede have found Open Access articles to be 47% more likely to be cited in Wikipedia than their subscription-protected counterparts. Consequently, German universities switching to Open Access can be expected to both remove barriers to the discoverability of their latest findings and increase their international visibility, especially since research reputation and citations can make up to 48% of university ranking scores, such as by the Times Higher Education. Furthermore, recent data suggest that Harvard University’s Open Access repository has been experiencing constantly growing yearly content downloading rates that have already reached more than 3,558,150 in 2017 alone.

By Pablo Markin

The full-length original  blog article and additional resources can be found at OpenScience blog.

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